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Entrepreneurship Education is getting popular at the universities in Japan. The university students learn various kind of business skills through lectures and PBL (Project Based Learning) on the entrepreneurship program. However, the business skills are not sufficient to complete the project work. Self-awareness is another important factor for PBL activation. In this paper, we propose “The VIA model” as self-awareness method by using personal values card sort. This method is based on The Priming Effect of cognitive psychology so that “Generation Z” students can recognize sense of values instantly and have strong intention to complete PBL.

Proposal of the VIA Model for PBL activation with recognizing “Snapshot-like” intuitive sense of values