English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

In the global market local design era, connections among local culture, global market and innovative products in design strategy have become increasingly close. With increasing global competition, innovative products are not merely desirable for a company; rather, they are mandatory. To be successful, innovative products must have a clear and significant difference that is related to market need. Furthermore, local features in consumer perception regarding innovation are also important in product design. The main purpose of this paper is to study factors affecting designers’ and consumers’ perceptions in innovation; these factors are discussed in order to understand differences between designers’ and consumers’ perceptions of product innovation. Therefore, This paper proposed an approach using MDS analysis to explore the relationship between local features and global market in design strategy. Through the approach, we have been able to merge local culture, innovative design, and global market into design strategy. Based on the MDPREF solution, the main factors affecting subjects’ preference evaluation could be identified as: Localization dimension, Glocalzilation and Globalization.

A Design Strategy for Turning Local Culture into Global Market Products