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This papers deals with: a) the value and assessment of daily life as an area suitable for the production of knowledge on the social from the individual, b) the skills, competencies, attitudes, and behaviors needed for those who wish to assume everyday life as a matter of research inquiry, and, c) the propensity of qualitative research as an ideal option to examine the meanings that actors attribute to the actions unfolded in their daily life for this. Ethnography and life stories are described as two families of qualitative research that can be implemented to study social life in daily lives.

La investigación cualitativa de la vida cotidiana. Medio para la construcción de conocimiento sobre lo social a partir de lo individual