English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

The increase in the number of items with a lower useful life, the massive use of ecommerce, an increased environmental awareness and increasingly demanding laws on disposal of products responsibility, has created a elevated number of returns, making to grow the importance of Reverse Logistics for society and companies, in a general fashion. It was found in the literature, however, that Reverse Logistics is still a poorly explored activity, without historical and statistical data that maps it and consequently, there is no concrete data to work with and to explore the opportunities for improvement. With the goal of minimizing this deficiency, a bibliographic research about the relation between the Reverse Logistics and the business performance was made, besides a research along the companies seeking to verify how this relationship is made. Using a mixed research method with exploratory strategy allowed picking up information about the programs and specific activities of Reverse Logistics in Brazilian companies. As the main result of this thesis, a conceptual model for addressing the Reverse Logistics in the organizations strategy and a set of indicators that allow assessing their performance was obtained. A Multiple Criteria Decision Making was adopted to help in the choice of indicators, which was the key to the proper functioning of the proposed model. The validation of the model, along with experts from companies involved in research, has demonstrated that its use is feasible and it offers alternatives on how to intervene in the activities of Reverse Logistics in order to align it with the strategic objectives of companies. KEY-WORDS: Reverse Logistics. Performance Indicators. Multiple Criteria Decision Making.

Modelo de gerenciamento da logística reversa integrado às questões estratégicas das organizações