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This article analyzes how the characteristic immediacy of radio migrates to the instantaneous and ephemeral logic of social media, which assume the spread of information derived from journalism. To this end, we analyzed the case of the instantaneous reverberation of a sexist comment by radio announcer and TV host, Gustavo Negreiros, when criticizing the environmental activist Greta Thunberg – through public posts on Facebook and messages in private Whatsapp groups. The sexist comment was responded by the public with a wave of mobilization on social media, causing the sponsors' withdrawal from the radio show and consequent removal of the host. There is a change in the audience's time, which tends towards a re-accommodation of the journalism logic on the radio, given the rise of information flows within the scope of circulation, which redefines the ephemeral, the public interest, and the current time.

Reconfiguração do tempo da audiência na circulação de programa de rádio em mídias sociais