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This article aims to reflect on contemporary journalism and its legitimation strategies from the theoretical context of the mediatization of society (HJARVARD, 2012). Specifically, we seek to understand how initiatives that aim to increase citizen participation in journalistic productions and stimulate the exercise of democracy are developed. As an empirical object, we highlight the O Brasil Que Eu Quero project developed by Rede Globo de Televisao in 2018 due to the national elections for president, state governors, state and federal representatives, and senators of the Republic. Among the results, we point out that - although the purpose was to give visibility to the demands of the Brazilian people - the voice that echoed the most was that of the television organization which transposed the centralized news production model of traditional journalism to mediatization journalism.

“Democracia” em 15 segundos? Estratégias de legitimação do jornalismo contemporâneo