English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This paper aims to analyze how is conformed the editorial content produced for multiple social media platforms by two digitally native publishers, Nexo , from Brazil, and Vox , from the United States. Based on descriptions and analysis, this research combines qualitative and quantitative techniques. The paper focuses on the concepts of propagability (JENKINS et al., 2014) and device (MOUILLAUD, 1997) and investigates posts’ pages of both publishers at Facebook, Twitter, YouTube and Instagram . The description and the analysis are based on categories related to the theoretical framework and to the empirical object (temporality, authorship, links, modalities and interaction). It is verified that every category is related to the possibilities that the device offers and to the strategies of propagability of each publisher.  There is a constant interaction between the devices “newspaper” and “social network platform”, conforming the editorial contents.

O conteúdo multiplataforma de jornais nativos digitais em sites de redes sociais