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Interactive practice in social networking sites has changed the public space of the press. The digital medium has enabled new forms of communication and is demanding a reconfiguration of traditional media. The actors who make up these social networks extend the feature to disseminate information more quickly and make up a plurality of new information circulating in social groups. The object of this study is the impact of facts and figures Blog Petrobras in social networking and interaction among participants in cyberspace by building what the fact intentionally, amplifying the expression of social networking with purpose. As the theoretical study that used the concept of convergence in the cultural sphere as conceived Henry Jenkins, Alex Primo, reflecting on the interaction mediated by computer and Rachel Recuero with their reflections on social networks on the Internet.

<b>Rastros do Blog Fatos e Dados nas redes sociais</b><br>DOI:10.5007/1984-6924.2010v7n1p46