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The results of the research on the perception of quality that students have in Mexico and how they perceive that this adhesion is in the universities where they are formed, is studied as part of the long-term project promoted by the ECUALE network (Studies on Quality from the University in Latin America and Spain), where research was carried out for teachers and for managers. Mexican undergraduate students (bachelor's degrees), adhere more to modern quality concepts, associated with their transformation, than to traditional or business concepts associated with meeting objectives and standards, but see less clearly the adherence of the universities where they study, to the concepts with which they are most identified, which gives evidence that can be integrated into institutional management and into public and institutional policies for the improvement of quality in universities

Estudiantes: sus percepciones sobre la calidad educativa y su importancia para el compromiso social universitario