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Memory is built with the present time as a starting point, through the tension between two actions: remembering and forgetting, and engages in a permanent dialogue with the objects we choose in order to analyze the condition of knowledge at a given point in time. This paper is divided into three parts. In the first part, we deal with the object "book", its appearance in society, its importance for the transmission of knowledge, its power to control people's attitudes, such as the memory-men created by Bradbury in Fahrenheit 451, and its possible decline in view of information medium technologies. The second part dissociates the act of reading from its most traditional support and deals with "reading" as an independent object, with the suggestion, based on Regina Zilberman's, Alberto Manguel's and Paulo Freire's proposals, that we are meant to read the world, irrespective of the mechanisms used in order to achieve this ultimate aim. In the third and last part, we present some signs of possible ways in which memory may exist in the cyber world, with comments on the role of blogs and websites in relation to the written word on paper

Novos meios de memória: livros e leitura na época dos weblogs 10.5007/1518-2924.2009v14nesp1p129