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Aim: To study the knowledge and awareness about breast­ feeding in women attending a tertiary care medical center, and correlate it with sociodemographic factors. Materials and methods: A total of 331 participants were selected and interviewed with a prevalidated questionnaire. Their answers about essentiality and advantages of breastfeeding were evalu­ ated as “wrong,” “don’t know,” and “correct.” Spearman’s correla­ tion coefficient graph was used to analyze the association of their answers with different sociodemographic factors. Results: Over 80% participants had correct knowledge about early initiation of breastfeeding within 1 hour, exclusive breast­ feeding for 6 months, and importance of colostrums in normally delivered babies; 58% showed lack of knowledge about hazards of prelacteals and initiation of breastfeeding after cesarean section. Advantages of breastfeeding for mothers were known to only 60 to 65% of participants. Our study did not establish any positive or negative correlation between age, parity, educa­ tion, address, place of delivery, and information providers with knowledge about breastfeeding. Conclusion: In this study, urban living, higher education, multi­ parity (i/v/o breastfeeding experience), and hospital delivery of women did not show positive correlation with higher degree of knowledge and awareness about breastfeeding, thus highlight­ ing the need for specifically designed and focused training for the antenatal and postnatal women as well as the society. Clinical significance: There is an urgent need for prompt and active action to be taken at health care system, community, and policy levels for strategic planning of different programs to improve effective breastfeeding rates. These plans should focus on clearing social myths and taboos and in accordance with local needs of the women.

A Study of Factors affecting the Knowledge and Awareness about Effective Breastfeeding