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In this paper we describe the results of the first application and the proposed adaptations for the use of an existing Experimental Learning Activity (ELA). Using the experience developed by Joe Tidd and John Bessant “New Product Development Game” which is oriented to illustrate the students some concepts related to the development of new products, we propose small improvements to guide the action of the students and to reach the activity objectives. The results of the activity are encoraging regardless the difficulties we encountered. The students evaluation of the activity indicated a high motivation towards the activity and also a high perception of the utility of the activity.

Primeras impresiones sobre una Actividad de Aprendizaje Experiencial aplicada al desarrollo de nuevos productos