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This paper describes the development and application of a collaborative and creative SWOT analysis (Strengths Weaknesses-Threats-Oportunidades) as an effective technique to develop the innovation, creativity and entrepreneurship skill. In this sense, the use of ICT resources such as the spreadsheet by Google offers a tool with a visual organization of information, a high capacity of accessibility and multi-user synchronous editing, which supports the transformation of the SWOT analysis in a SWOT analysis collaborative. In addition, the development of techniques that enhance lateral thinking creativity through mental processes of decomposition allows the transformation of a collaborative SWOT analysis into a collaborative creative SWOT analysis. The application of this model was carried out in a session of training of trainers in the context of a European project Erasmus+ Strategic Partnerships. It is based on four consecutive rotations around the SWOT matrix, promoting four mental "clicks" in each rotation: (i) Objective: electricity consumption, hydraulic power, wind turbine, solar oven; (ii) Focus: educational, technical; (iii) Perspective place: internal-external; (iv) Evaluation: positive-negative. The development of the intrinsic motivation inherent to this technique enhances the development of creativity, innovation and entrepreneurship skill.

Análisis DAFO creativo colaborativo para desarrollar la competencia de innovación, creatividad y emprendimiento