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More than 130 museums have opened their doors in Spain from 2007 to 2017. Mas vaqueros que indios. La imparable creacion de museos en Espana [More cowboys than indians. The unstoppable creation of museums in Spain] is an opinion article that studies this unique phenomenon, a rare case in Europe. On the one hand, we review the inauguration of numerous cultural institutions in little villages. On the other hand, we study the opening of contemporary museums in the main cities, their buildings (signed by wellknown architects) and their museology. A balance to weigh up the pros and cons that lead to an optimistic conclusion: the museum industry has been consolidated and it aims to reach all types of publics, but it needs to be managed by honest professionals.

Más vaqueros que indios. La imparable creación de museos en España