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Synthetic images generate the desire of an architecture’s existence through an image-render. This makes us reflect on the effect that the appearance in the mass media of an image-render could provoke with through time. The reappearance in image format of certain types of architectures, evokes the memory around the building, but also involves, in a certain way, all the urban management processes that have been taken over and happened in the city. We speak in short of all that past that a render (not even an existing reality) can provoke and bring back to our present. A punctum effect, as would define it Barthes, a certain movement of consciousness and past states that return through a visual effect to the present, through this render-punctum. This power that the image has in certain contexts to exercise itself as a tool of thinking, this trip to the past in the states of the city helps to rethink it to improve it.

Render-punctum: El efecto de la imagen en el pensamiento y la gestión de la ciudad