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Method Female subjects from Japan (JP: N=24), the United Kingdom (UK: N = 64) and the United States (US: N = 31) all took part in the four computerized experiments. In Experiment 1, we presented with Angry, Sad, Neutral, Surprised, and Happy emoticons (i.e. conveying basic emotions) in Red, Orange, Yellow, Green, Cyan, Blue, Purple, and Gray, 8 colors defined by CIE Yxy coordinates. Subject’s task was to categorize an emotion as fast and as correct as possible by clicking on one of virtual keys presented underneath the emoticon and labeled by one of the 5 basic emotions. In Experiments 2‒4, subjects evaluated each stimulus, respectively, on 5 unipolar affective scales with anchors: ‘Not Angry–Angry’, ‘Not happy–Happy’, ‘Not neutral–Neutral’, ‘Not Sad–Sad’, and ‘Not Surprised–Surprised’. In Experiment 2 they were presented with the 5 emoticons in gray, while in Experiment 3 with circles in the 8 colors named above. Finally, in Experiment 4, subjects evaluated the affective meaning of all colored emoticons (5 emoticons x 8 colors).

Color affects the intensity of emotions read out from emoticons