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The purpose of this study was to propose an exploratory positioning analysis method based on a three-mode multivariate statistical model for analyzing semantic differential (SD) data. This new method can be easily implemented by using a structural equation modeling (SEM) program such as LISREL and CALIS, because the mean structure and covariance structure of this method are expressed as submodels of SEM. Two necessary conditions for checking identifiability of this model are shown. It is also shown that this model is scale equivariant for SD data.

An exploratory positioning analysis: Three-mode multivariate analysis for semantic differential data.