English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The objective of this article is to check out the graphic and iconic schemes present in the visual style of the Escalera Trucks, traditional rural transport in Colombia. It should be clarified that the vehicles have exceeded their importance as a means of transport, to become a benchmark of visual culture in the country's peasant context. At present, these trucks open the debate about their existence, regarding state intentions to scrap them. Action that would end the artistic practices of decorators, painters and artisans. This paper focuses on the checking out of graphic composition, religious, figurative and landscape elements, present in the body. A qualitative methodology is then proposed, based on narrative research as a great axis that is situated in a rural reality constituted collectively, around a means of transport, which involves its visual creators (decorators and artists), drivers, mechanics and bodybuilders. The article highlights the main visual elements that are common in these vehicles, but it also shows the dichotomy that exists between continuing with the artisanal process of decorating and the options of digital printing systems, where plotter designs and adhesive substrates begin to Master the metal walls of these vehicles. The text exposes a phenomenon in danger of extinction, given the impact of technology and public gambling because this popular means of transport has ceased to circulate.

Análisis visual de los camiones de escalera: expresión de la gráfica popular en Colombia