English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This study aims to observe and analyze, from the perspective of Ecological Discourse Analysis and Anthropology of the Imaginary, how consumerist discourse is constructed by Digital influencers from Goias, currently seeking to understand the figure of digital influencers in Goias as potentializers of consumerist discourse. Since consumerist discourses are increasingly exacerbated, it is proposed to analyze the strategies used by digital influencers from Goias, in view of the persuasive and affective aspects. To achieve this goal, we will start our study observing the linguistic and extralinguistic elements in order to apprehend the myths that lead us to the myth and the images that populate the collective imagination in which the corpus is inserted. As a theoretical basis, the ADE theory will be used (COUTO, H. et al., 2015), seeking to understand the interactions between individual-individual and individual-world, that is, the linguistic and extralinguistic elements that make up the interactions, in addition to the theory do Imaginario (DURAND, 1999), which will help us to understand the images that surround and compose the object of study. The analysis corpus will comprise three Instagram profiles: Danila Guimaraes, Rafaella Kalimann and Andressa Suita due to the fact that they are at the top of the list of the most followed Goias profiles on Instagram. Data collection will be done in the publications of the selected profiles. In addition, the focus method will be used, that is, the clipping of a given field of interactions, but without neglecting the whole (GARNER, 2004). It can be seen that it is the identification as heroines that the fans attribute to the influencers, which make the influencers potentiating a consumerist discourse, since they instill in the followers the desire to acquire the same feeling of accomplishment and belonging as they.

O mito diretivo das digitais influencers como potencializador do discurso consumista