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This study discusses the technology used by flagship universities to redesign their websites because of internet users increased use of mobile devices. As of April 2016, ninety percent of these Universities have already made their website mobile-friendly using responsive web design. Responsive web design (RWD) is explained with examples. The technology infrastructure that supports RWD is identified and explained. The use, by the 50 flagship universities, is provided in graphical format. Examples of different content approaches to meet mobile requirements are described with examples of university websites that focus on current and future stakeholders. The impact of RWD and new web development technology and the fact that MIS education needs to change to meet this challenge are also discussed.

MOBILE-FRIENDLY WEBSITES: AN ANALYSIS OF WEBSITES OF FLAGSHIP UNIVERSITIES IN THE UNITED STATES