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Digital natives have incorporated technology into all parts of their lives from smartphones to tablets, to smart appliances. The use of search engines has become a common tool for quickly finding answers for everything from restaurants to research. The ability to have knowledge and information instantly has created a culture of information rich and research poor students. Case study research was conducted at a mid-sized (9,000 students) public university in southwestern Pennsylvania where ten library staff members and one Dean were interviewed to create a case study about their reflections and considerations of the digital native culture. The results of the study listed five common factors: (1) digital natives don’t like digital books; (2) digital journals are preferred over analog copies; (3) analog information is unacceptable; (4) instant gratification is key to elevating frustrations and anxiety; (5) digital natives lack the ability to use productive software and simplistic search tools. While the research’s findings provides correlation with the culture’s need for instant gratification through digital mediums, it contrasts the abilities for digital natives to incorporate computer sophisticated software and innovations. Future research in this area could support the need for additional studies on the perceptions’ of library science employees about the needs of higher education students and how to further incorporate technologies based on common student usage.

A CASE STUDY: ARE DIGITAL NATIVES DEAD? WHAT ARE THE KEY FACTORS AND PERCEPTIONS LIBRARIANS VIEW OF THE DIGITAL NATIVE CULTURE IN HIGHER EDUCATION?