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Selecting a college major represents a strategic life decision making over a period of time, especially considering the commitment of time and resources. This is a riskiest decision which has a significant impact on the career and future prospects of undergraduate students. Unlike previous studies which focused on a quantitative approach in understanding what attracts college undergraduates to choose MIS major in western business schools, this study focuses on the subject, in a developing Arab country, using a qualitative approach. This study is the part of a large project that aims to develop a grounded theory model. In this study three research questions are investigated: What factors lead undergraduate students to enroll in MIS? What factors lead student to select other majors instead of MIS? What items/attributes are used to measure each driver/ inhibitor toward the MIS major. Data were collected using a qualitative approach based on open-ended questions with 195 students. Results revealed existence of thirteen drivers toward MIS major and eleven inhibitors, among them three were identified for the first time. These are: effect of group, perceived curiosity and perceived enjoyment. This study discusses these findings as well as their implication for management and research.

UNDERSTANDING STUDENT DRIVERS AND OBSTACLES TOWARD MIS MAJOR FROM THE PERSPECTIVE OF AN ARAB COUNTRY: THE CASE OF KUWAIT