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The paper presents a research model for understanding decision-making assumed to being done within decisionmaking situations contextualized within a multi-layered social-cultural environment. The layers include a national social-cultural environment, an organizational matrix, a professional worldview, and a familial environment influencing behavior, and for this essay, decision-making. These social-cultural matrices have various dimensions such as, power distance and uncertainty avoidance. The various levels consist of multiple communities of discourse and practice, that is, social group or networks with attending meaning—systems, vocabularies, and practices. These communities influence communicative and decision-making styles. People exhibit these styles within decisionmaking situations which, in this paper, are located within organizations, or companies.

DECISION-MAKING IN THE CONTEXT OF ITS SOCIAL-CULTURAL ENVIRONMENTS: A PROPOSED RESEARCH MODEL