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Identity theft is one of the fastest growing crimes in the United States. After victimization, there is a high price for the victim to pay in both effort and money, while the perpetrator of the crime often receives high compensation from the crime. According to equity theory, if an individual judges the output of a relationship to be unequal to a related relationship, the individual becomes increasingly distressed. Equity theory has been applied in previous IS research to examine areas such as users’ satisfaction and software piracy. In the case of identity theft, we see a relationship between the victim and society being compared to the relationship between the perpetrator and society. Our study seeks to capture both quantitative and qualitative data through a case study of a victim to explore the effects of the perceived inequity by the victim and its effect on their productivity. Further, this study suggests future research for exploring the cost benefit of offering subsidized advocacy in the workplace.

IDENTITY THEFT RECOVERY: USING EQUITY THEORY TO EXPLORE THE NEED FOR VICTIM ADVOCACY