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We survey an organization’s customers who are subjected to information-intensive organizational processes to find out which of their concerns about organizational information management practices correlate with their feeling of alienation from an organization. Using data collected from students of a large university in the North Eastern USA, we find that students’ concern about organizational fairness (X1) of information management practices in general and their concern about use of data for personal profiling (X2) correlate with their feeling of alienation (Y) from their university.

HOW DO CONCERNS ABOUT ORGANIZATIONAL FAIRNESS AND PROFILING AFFECT INDIVIDUALS' FEELING OF ALIENATION?