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The Internet has been hailed as the ideal medium to facilitate expressions of cultural diversity and individualism in cyberspace. But the dominance of a few Web giants also exerts a homogenizing influence over users and audience in this space. To assess the relative influence of these two opposing forces, we examines the top ranking websites of several ethnolinguistic groups to determine whether there are any discernable differences in content preferences.

DIVERSITY AND HOMOGENEITY IN THE CYBERSPACE: A STUDY OF WEBSITE CONTENT PREFERENCES OF SELECTED ETHNO-LINGUISTIC GROUPS