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Types and uses of business technology are constantly evolving, causing business schools to constantly play catch-up with what’s going on in industry. Interest in Information Systems as an undergraduate business major has waned since the technology bubble burst many years ago. Still, graduates in all disciplines must not only be trained in business technologies but must also embrace these technologies as essential elements of professional success. Leaders in the IT field, both academics and practitioners are re-thinking the rationale behind the traditional IS undergraduate curriculum. For the first time, a variety of career tracks under the business technology umbrella are being proposed. This paper describes a number of the changes taking place and prescribes a new focus for both an undergraduate technology major and supporting technology minors. This new focus is termed business systems analysis.

ENRICHING THE UNDERGRADUATE INFORMATION SYSTEMS EXPERIENCE: PROGRAMS IN BUSINESS SYSTEMS ANALYSIS