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Social media and enterprise mobility play an increasingly important role in business. This paper examines if and how social media can be integrated in an on-demand ERP environment, and identifies opportunities to enhance and adapt ERP functionality for mobile business users. Our exploratory study uses SAP Business ByDesign as an example. Special attention is paid to the requirements and challenges when expanding the functionality of this ondemand ERP system. Examples are provided, demonstrating the approach and the tools used to integrate screen elements and develop mobile applications. Our investigation shows that integrating social media and mobility is feasible, although an on-demand system does not provide the same extent of customization features as an onpremise system does. New approaches and customization tools dedicated to on-demand software are required.

EXPLORING MOBILITY AND SOCIAL MEDIA INTEGRATION IN AN ON-DEMAND ERP SYSTEM USING SAP BUSINESS BYDESIGN AS AN EXAMPLE