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This paper describes an enrollment problem and the solution for the introductory course developed by the faculty members in the Management Information Systems Department at Ohio University’s College of Business. The solution is a method of introducing information systems (IS) to students that often leaves them wanting to return to the subject area again in the form of a major or minor. The method is presented as a framework which readers can adopt within their own departments. This framework demonstrates how to introduce information systems as an interesting and fun area of study, provide lasting value, and teach students to teach themselves. The method builds upon existing literature in the areas of information systems, management education, education in higher education, communications, marketing, and psychology.

GENERATING STUDENT INTEREST IN THE INFORMATION SYSTEMS MAJOR: A STRATEGIC FRAMEWORK FOR THE INTRODUCTORY COURSE