English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

 &#x0D;Purpose: To establish the influence of consequences frame on the perception of obesity among middle-aged women in Nairobi County, Kenya.&#x0D;Methodology: This study applied the one-group pretest-posttest experimental design. In the one-group pretest-posttest experimental design all study participants provided with the same treatment and assessment. The researcher therefore, collected data using the pre-and posttest questionnaires. The treatment administered was a television program titled Slimpossible, which showcased middle-aged Kenyan women suffering from the stigma of obesity who were participating in a competition to lose their weight. The multi-stage cluster sampling technique was applied in this study. Out of the target population of 1848 participants, the study sample was 317 academic female staff found in three public universities in Nairobi County, Kenya. The data was analyzed using the Statistical Package for Social Sciences (SPSS) version 23.0. The analysis applied descriptive statistics and the inferential analysis tools such as the Factor analysis (The Keiser-Meyer –Olkin (KMO) test), Pearson’s correlation coefficient and regression analysis (logical regression).&#x0D;Findings: The study sought to establish the influence of consequences frame on the perception of obesity among middle-aged women in Nairobi County, Kenya. Therefore, the study found that the physical consequences, psychological consequences and social consequences significantly influenced the perception of obesity, except for economic consequences, which had no relationship with the dependent variable.&#x0D;Unique contribution to theory, practice and policy: In terms of contribution to theory, this study emanated from the media framing theory, where it provided consequences frame as one among five frames, mentioned by an American political scientist known as Robert Entman in 1993. Its contribution to practice, this study recommends media involvement in developing well-research journalistic stories, documentaries and the use of educative programming to highlight on the consequences of obesity.

Influence of Consequences Frame on the Perception of Obesity among Middle-aged Women in Nairobi County, Kenya