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Volume 2(2): 1-3 Introduction Due to the unprecedented growth in the tourism industry in the last five decades as literatures reveal, “image of a destination has become a crucial determining factor of a destination development and success”. According to chan & Tsai quoted in, ‘image plays a major role in travel decisions and choice of destination’. As a result, for a destination to be successful must project an attractive and positive image [1].

Financial Risk Systems and Sustainable Development of Tourism and Hospitality in Developing Economy