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This work seeks to analyze the permanence of mythic symbology in contemporary cinematographic productions through adaptations, in order to identify that even with the reformulations, the myths are maintained through archetypal narratives. In particular, we highlight the constancy of the hero's myth, in order to emphasize the dialogues of the heroic journey in line with social changes. To this end, we analyzed the work A hora e a vez de Augusto Matraga (2015), by Vinícius Coimbra, a homonymous adaptation of the story by Guimarães Rosa, by identifying the symbolic elements that constitute the hero's construction phases in the character Augusto Matraga, referenced by theories by CG Jung (1964/2000) and Joseph Campbell (1995). We atested that, like the work of Guimarães, the Coimbra film consists of symbolic elements that permeate the northeastern hinterland, through the figure of the country person, engaged in a heroic journey.

A REINCIDÊNCIA DO ARQUÉTIPO DO HERÓI EM A HORA E A VEZ DE AUGUSTO MATRAGA (2015), DE VINÍCIUS COIMBRA