English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

La sociedad de consumo postmoderna se refleja perfectamente en el mercado de productos deportivos. El consumidor de productos deportivos se enfrenta al reto de la eleccion, con una extensa cantidad de opciones para una misma necesidad. El objetivo fue analizar las caracteristicas sociales y psicologicas del consumidor de productos deportivos, que asiduamente practica deporte. Se analizaron diferentes tipologias del consumidor a traves de variables sociodemograficas -edad, sexo, estar federado- y psicoeconomicas -compra compulsiva, maximizacion, arrepentimiento e indecision-. Se utilizaron 4 cuestionarios previamente validados: Compra Compulsiva, Maximizacion, Arrepentimiento e Indecision. La muestra participante fue intencional, compuesta por 424 estudiantes espanoles de titulaciones universitarias sobre actividad fisica y deporte. Las mujeres presentaron significativamente una mayor compra compulsiva e indecision que los hombres. Los mas jovenes, tienen significativamente mayor tendencia a la maximizacion, arrepentimiento e indecision que los de mayor edad a la hora de comprar productos deportivos; ademas de presentar mayor pesimismo. Se encontraron correlaciones significativas positivas en la compra compulsiva con el arrepentimiento, la maximizacion, el pesimismo y la indecision. El joven consumidor de productos deportivos, ante la abundancia de alternativas, es mas maximizador, necesitando evaluar todas las opciones y medios posibles a su alcance (incluido redes sociales e internet) para elegir la mejor, lo que se traduce en mayor arrepentimiento, pesimismo e indecision. Restringir el numero de opciones, reposar las decisiones o buscar la recomendacion de expertos prescriptores son algunas de las estrategias que pueden mejorar el proceso de toma de decisiones del consumidor habitual de productos deportivos. Abstract. The postmodern consumer society is perfectly reflected into the market of sports products. Sports products consumers face the challenge of choosing from an extensive number of options for the same need. The objective of this study is to analyze the social and psychological characteristics of sports products consumers who usually practice sports. The different types of consumers were analyzed through sociodemographic - age, gender, being federated - and psycho-economic variables - compulsive buying, maximization, regret, and indecisiveness. Four previously validated questionnaires were used: Compulsive Buying Scale, Maximization Scale, Regret Scale, and Indecisiveness Scale. The sample of the study, selected intentionally, was composed of 424 Spanish students enrolled in university programs related to sports and physical activity. Women showed significantly higher compulsive buying and indecisiveness than men. The younger ones had a significantly greater tendency to maximization, regret, and indecisiveness than older people when they buy sports products, besides showing more pessimism. Significant positive correlations were found in compulsive buying with regret, maximization, pessimism, and indecisiveness. Young consumers of sports products, given the abundance of alternatives, are more maximizing, need to evaluate all possible options and tools available (including social network and internet) to choose the best, which results in greater regret, pessimism, and indecisiveness. Restricting the number of options, reflecting the decisions or seeking the recommendation of experts are some of the strategies that can improve the decision-making process of usual consumers of sports products.

retos digital/retos

Análisis del comportamiento psicoeconómico del consumidor habitual de productos deportivos (Analysis of sports products consumers’ psycho-economic behaviors)