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The aim of this study was to determine the residents perceptions of a city based on a medium-scale sporting event, such as tennis Open 500 Valencia, through the identification of groups whose attitude toward this event is similar. After completing the survey, an exploratory factor analysis was performed grouping the 23-item scale in four factors: socio-cultural and sports impact, infrastructure and urban impact, socio- economic impact and impact on the image and promotion. Second, cluster analysis was performed combining hierarchical and non-hierarchical methods, which allowed finding three groups of residents: Favorable, Moderate and Unfavorable. Finally, profile observed characteristics and differences between groups of residents. The results showed that the group of citizens with a favorable attitude towards the event was relatively small compared to the other two groups. Also, statistically significant differences were found in the variables related to the interest in the sport, event attendance, degree of fondness for tennis, supporting the event, the work related to tourism or events and the identification with sports events policy. The results of this study provide useful information for sports event organizers and authorities to understand and better meet the needs and demands of citizens.

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El impacto de un evento deportivo mediano: percepción de los residentes de la comunidad de acogida (The impact of a medium-size sporting event: The host community perceptions)