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The phenomenon of increasing customer understanding and interest in using the services of Islamic banking institutions indicates that the level of Muslims awareness in using Sharia-based financing products is quite high. This fact encourages the author to conduct research with the aim of knowing and analyzing the extent to which the understanding of financing products has a direct and indirect influence on customer decisions with the analysis unit which is the customer, totaling 5,753. By using the Slovin formula, the number of samples obtained is 100. The samples were selected using Multi-Stage Sampling (Proportional sampling and Accidental Sampling). Data were collected using a questionnaire. The results showed that understanding of financing products had a positive and significant effect directly and indirectly (through interest) on customer decision making in choosing financing products at Islamic commercial banks in Gorontalo City. Likewise, buying interest has a positive and significant effect directly on customer decisions for Islamic Commercial Banks in Gorontalo City. Therefore, it is advisable for Islamic banking institutions to be more active in introducing their products, both financing and financing products. And to researchers who are interested in the theme of this research so that the scope of the subject of this study is expanded, for example by adding other variables that can influence purchase interest and decisions such as variable marketing strategies, services, and so on.

Understanding of Financing Products and Their Effects on Customers Interests And Decisions: Study on Islamic Bank in Gorontalo City