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With the development of network and digital technology, modern business began to turn to online sales. Relying on digital technology, database technology and Internet of Things (IoT) technology, virtual online store has changed people's patterns of behavior, thinking and aesthetic. In the virtual network community, "Makers" are dominated by desktop transactions. According to the demands and evaluations of customers, "Digital Maker" began to transform technology, management experience, artistic design, their own mindsets and literacy, so as to advance the development of the whole network market and industrial economy.

On the Identity Construction and Industrial Development of "Digital Self-Maker" In Online Sales in the Digital Age