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The increasing ‘datafication of society’1 and ubiquitous computing resulted in high privacy risks such as commercial exploitation of personal data, discrimination, identity theft and profiling (automated processing of personal data). 2 Especially, minor data subjects are more likely to be victims of unfair commercial practices due to their behavioral characteristics (emotional volatility and impulsiveness) and unawareness of consequences of their virtual activities.3 Accordingly, it has been claimed that thousands of mobile apps utilized by children collected their data and used it for tracking their location, processed it for the development of child profiles so as to tailor behavioral advertising targeted at them and shared it with third parties without children’s or parent’s knowledge.4 Following these concerns, recently adopted EU General Data Protection Regulation (679/2016) departed from its Data Protection Directive (DPD) in terms of children’s data protection by explicitly recognizing that minors need more protection than adults5 and providing specific provisions aimed at protecting children’s right to data protection.6 Unlike the GDPR, the DPD was designed to provide “equal” protection for all data subjects irrespective of their age.7 This paper argues that consent principle along with the requirement of parental consent cannot effectively be implemented for the protection of children’s data due to the lack of actual choice, verification issues and complexity of data processing, and also the outcome of the privacy notices in a child-appropriate form is limited. However, there are other mechanisms and restrictions embodied in the GDPR, which provide opportunities for the protection of children’s data by placing burden on data controllers rather than data subjects.

Does The GDPR Achieve Its Goal of “Protection of Youth”?