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The Nigerian business environment is unfriendly considering the insecurity situation that characterized the atmosphere which resulted in many businesses being halted while others are forced to outright closure, especially in Niger state. As a result, government and policymakers in the state invest, support, and encourage entrepreneurs to sustain them. However, despite these huge investments and strategies adopted to promote and sustain entrepreneurship activities in the state by policymakers, entrepreneurs continued to perform below expectation. The study, therefore, examined perception as a strategy for sustainable entrepreneurship in the face of insurgency in Niger State. 315 respondents were used as the population as well as the sample size of the study. Simple linear regression was used to analyze the stated hypothesis. The study found a strong and positive relationship between business perception and entrepreneurship sustainability in Niger State. The study concludes that business perception is a strategy for sustainable entrepreneurship in Niger State and recommended that there should be proper orientation and encouragement to Niger State entrepreneurs to maintain or even improve on their current entrepreneurial mind- set, perceiving entrepreneurial opportunities amidst insecurity challenges.

Business Perception as a Strategy for Sustaining Entrepreneurship in the Face of Insurgency in Niger State, Nigeria