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The increasing concern with the ambient preservation requires the elimination and/or reduction of the negative effect of the process of industrial production. In front of this, the present study it searches to verify the ambient management, through the perception and adoption of the principles of the ambient pointers, and to identify to action associates to the executed ambient costs in lumber industries. For in such a way, an exploratory study of multiple cases was carried through, in established lumber industries in the city of Cacador/SC, with qualitative boarding of the data. As result of the research, it was verified that exactly that the majority of the lumber industries of the city of Cacador if worries in to play a good ambient management, since these present relative adoption of the principles of the ambient pointers, still have a long way to tread in the search for the harmony with the environment. With regard to identification of the ambient costs, it was evidenced that the actions executed for the lumber are essentially of costs of detention and ambient prevention and that its pro-active action to the management of ambient costs is promissory in terms of prevention of ambient damages and, consequently, in reduction of costs.

GESTÃO AMBIENTAL E AÇÕES ASSOCIADAS AOS CUSTOS AMBIENTAIS EM INDÚSTRIAS MADEIREIRAS DE CAÇADOR, SC