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The article examines the ethnocultural processes taking place in the Finno-Ugric community, on the example of the implementation of the program “Cultural capital of the Finno-Ugric world.” For several years, the project has provided an opportunity for the Finno-Ugric peoples to communicate more, exchange experience, allow them to declare their characteristics, show the uniqueness and originality of peoples, nature, and culture. At the same time, it stimulates the cultural and economic development of the regions where the Finno-Ugric peoples live. The title of the capital of culture is awarded after passing two rounds: the first – competitive selection of applications; the second is the presentation of your project. The status of the Finno-Ugric capital is assigned for one year and imposes a special responsibility on the organizers, since the events are attended by a large number of people and they are widely covered in the media. During the course of this program, settlements from Russia, Estonia and Hungary received this title.

ETHNOCULTURAL CONNECTIONS OF THE FINNO-UGRIC PEOPLES ON THE EXAMPLE OF «CULTURAL CAPITAL OF THE FINNO-UGRIC WORLD» PROJECT