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AIB Insights Vol. 13, No. 2 the middle eAst hAs AlwAys been filled with unique happenings that are worthy of research, and the region is now more than ever under a research spotlight. In international business research we have witnessed the significant impact of cultural values on both firms and markets. Therefore, we seek to emphasize the importance of pursuing culturally accurate research. We argue that if we really seek to understand the impact of culture and societies in the Middle East as scholars, it is important that we revisit some assumptions or generalizations to ensure that we compensate or control for our own biases. This may be easier said than done, as how we perceive the world will always be guided by what we have seen, experienced, heard, or not. But as many notable researchers conclude, as much as we try to control for our own bias, the personal lens through which we see life when doing research is often more influential than we like to admit (Morrow, 2005; Stiles, 1993). Bias can be difficult to recognize because our thoughts are a product of what we have previously learned. Scholars have long argued that researchers need to recognize that these potential fallacies exist in order to improve the quality of our research in foreign regions and bridge the gaps in levels of understanding between cultures.

Personal Experiences of Oppression of Women Stereotypes in the Middle East: Both East and West are Guilty