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It is now a widely accepted view that the whole of Africa is opening up for business with promising opportunities not only for expansion of multinational enterprise (MNEs) activity, but also for development of fast internationalizing African smalland medium-sized enterprises (see Allafrica, 2018). In tandem with the launch of the “Africa Open for Business Forum” is a host of countries, including Sierra Leone and South Africa, launching their own “Open for Business” initiatives to exemplify the growing importance of projecting an outward-looking continent and national economies (see Allafrica, 2018; Thomas, 2018). Although Africa continues to trade with traditional trading partners of Western Europe and North America, intra-Africa trade is now growing and trading activities with BRIC emerging market nations is increasing. There is a push towards intra-Africa free trade zone that has the potential to transform African economies by creating a “single continental market for goods and services” through elimination of import/ export taxes and tariffs. The goal is to increase intra-Africa trading activity, which currently stands at a mere 18% (Economist, 2018; World Economic Forum, 2018).

(How) Does Africa Matter for International Business Scholarship?