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This research is motivated by the emergence of Korean Wave which is increasingly popular in Indonesian society, which cannot be separated from the mass media, such as television. With the emergence of music, film and drama became something that is very popular in Indonesia today. Korean drama comes to bring a light spectacle with various conflicts in it, which are wrapped in such a way that it is interesting to watch. The purpose of this study was to determine how big the role of Descendants of the Sun drama on television in the behavior change of Dharmawangsa students. In this study the writer uses descriptive qualitative because this research explains the facts and tries to analyze the truth of the data obtained in the field. Data and information obtained from structured interviews and observations of Dharmawangsa students who love watching Korean drama shows on television and who like Korean Pop. The results of this study indicate the role of Korean drama Descendants of the Sun on television in changing student behavior, namely changes in imitation, consumptive and affective behavior. Besides changing their behavior, they also often watch Korean dramas for more than four hours a day which was just for entertainment for them, along with their frequent watching Korean dramas turned into hobbies that they pursue.

PERANAN DRAMA KOREA DESCENDANTS OF THE SUN DI TELEVISI DALAM PERUBAHAN PERILAKU MAHASISWA UNIVERSITAS DHARMAWANGSA