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espanolEl articulo presenta los hallazgos parciales de una investigacion que tuvo como proposito proponer y elaborar un Plan Estrategico de Desarrollo Turistico para la Ciudad de Manta de Ecuador con fines de divulgacion educativa. El articulo se inscribe en la modalidad documental, por cuanto se realizo una exhaustiva revision de fuentes primarias de informacion vinculadas con la tematica de estudio. Se presenta el analisis situacional de la ciudad de manta, asi como el analisis de los factores estrategicos que la configuran. Seguidamente deviene el analisis del sistema turistico respectivo, luego el Diagnostico FODA y la presentacion de las areas para la Matriz DAFO. Finalmente se propone el Plan Estrategico orientado hacia cuatro componentes de atencion prioritarias como son: Gobernanza, Desarrollo de la oferta turistica, Conectividad y marketing. Se concluye que todo plan estrategico que procure calidad de vida, pasa por la consideracion del sistema educativo como una plataforma para promocionar acciones y potenciar una generacion concienciada con la defensa de los recursos y valores que conforman la ciudad. EnglishThe article presents the partial findings of an investigation aimed at proposing and elaborating a strategic Plan of tourism development for the city of Manta of Ecuador for educational dissemination purposes. The article is registered in the documentary modality, since an exhaustive review of primary sources of information related to the subject of study was carried out. The situational analysis of the City of Manta is presented, as well as the analysis of the strategic factors that configure it. It then becomes the analysis of the respective tourist system, then the SWOT diagnosis and the presentation of the areas for the SWOT matrix. Finally, the strategic Plan for four priority care components is proposed, such as: governance, tourism supply development, connectivity and marketing. It is concluded that any strategic plan that seeks quality of life, goes through the consideration of the educational system as a platform to promote actions and promote a generation aware of the defense of the resources and values that make up the city.

Propuesta de un Plan Estratégico de Desarrollo Turístico de la Ciudad de Manta con Fines de Divulgación Educativo