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This Doctorate of Business Administration thesis examines the collaborative integration of engineering service providers (ESPs) in the new product development (NPD) process of automobile manufacturers. Through 11 qualitative key informant interviews with leading suppliers and buyers and the analysis of two case studies with a total of 22 interviewees, the explorative study analyses collaboration models, risks, motives, barriers and best practice guidelines for the identified two most important cooperation models in the field. The thesis draws on the literature of NPD processes, collaborative NPD, early supplier involvement, knowledge management, and relationship management in the automotive sector. The theory provides an introduction and serves as a basis for the developed guideline model. The provided best practice guidelines, sorted into the categories of ‘people’, ‘process’, ‘collaboration technology’, and ‘product technology’, are expected to improve collaboration in the joint NPD of complex products or technologies if these are applied by the management. Thus, the guideline model serves as a managerial tool to set priorities in the different phases of joint development, facilitate joint activities, and optimize NPD efficiency. Insights from this research are broadly applicable in the context of outsourced development of highly complex products or technologies to service providers. The thesis concludes with the discussion of its contribution to practice and theory and with an outlook on future developments in the ESP market.

Exploring the Collaborative Integration of Service Providers in the New Product Development Process of Automobile Manufacturers