English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This study connotes the influence of demographical factors on the behavior of two categories of investors especially when they are pre-occupied with commitments and constraints. It also includes the subsequent effects on their risk appetite. It focuses on the fact that investors are not always rational in nature, have limits to their self-control, and are influenced by their own limitations and bounded knowledge. This study is a comparative study between the Investment pattern of Self-Employed and Entrepreneurs. For the purpose of the study, we have taken 100 samples from Start-up entrepreneurs and Self-Employed. The Data used in the study are both primary and secondary. Using the random sampling technique, the responses were collected and analyzed using graphs and tables. Many developments were seen during the analysis. The analysis was carried by connecting the factors which are influential on one another and Chi-Square Test tools were utilized. Overall, the study has given new perspectives of the Financial Behavior of both Self-Employed and Entrepreneurs which can further be analyzed by expanding the scope of the study and samples collected. There is still a lot of scopes to study and research in the area for contributing to the field of Behavioral Finance with various biases influencing the investing behavior.

A COMPARATIVE STUDY ON INVESTMENT PATTERN OF SELF-EMPLOYED & START-UP ENTREPRENEURS WITH SPECIAL REFERENCE TO PAN INDIA