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In this article, we aim to analyze the intertextual trait expressed in the deictic elements of memory, in addition to the lexical forms that may assume this deitic function. In order to highlight the intertextual character of memory deitics in the meme textual genre, we will discuss the notion of deitic field presented by Bühler ([1934]1982), in the referencing researches of Apothéloz (1995, 2003), Cavalcante (2000, 2011, 2013), also in the studies on deixis of Fillmore (1982) and Lyons (1995). For this, we analyzed memes taken from the page Nazaré Orientadora, from Facebook, whose results indicate that the memory deitics can take lexical forms different from those demonstrated by Apothéloz (1995), as the use of adverbs, in addition to admitting intertextual traits in its function. We conclude, therefore, that memory deitics can be added by lexical forms different from demonstrative pronouns, besides assuming an intertextual character as a mark of their referential function.

O caráter intertextual dos dêiticos de memória em memes do Facebook