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Online learning with mobile videos has become increasingly popular in the field of education. Understanding the intention to use mobile videos in online learning can help businesses anticipate the potential of consuming products for this market. Basing on the TRAM model, this research proposes a model of factors influencing the intention to use mobile videos for online learning, then conducts a quantitative survey on students of Ho Chi Minh City University of Technology. The results are: (1) an 18-item scale of 4 concepts “technology readiness”, “perceived ease of use”, “perceived usefulness”, “intention to use technology” which achieve reliability and validity; and (2) a structural model which represents 5 important relationships: technology readiness that has positive impacts on both the perceived ease of use and the 64 Huỳnh Thị Minh Châu. Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh, 14(1), 63-75

tạp chí khoa học đại học mở thành phố hồ chí minh - kinh tế và quản trị kinh doanh/tạp chí khoa học đại học mở thành phố hồ chí minh- kinh tế và quản trị kinh doanh

Ứng dụng mô hình TRAM để nghiên cứu các yếu tố ảnh hưởng đến ý định sử dụng mobile video trong học tập trực tuyến