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The purpose of the research is to assess the service quality of overseas trade exhibitions and fairs from The Investment and Trade Promotion Center of HCMC through the disparity between enterprises' expectations and service performance. The study was conducted through three phases including two qualitative phases and one quantitative phase. Respondents who were familiar with those exhibitions and fairs were carefully selected from 200 Vietnamese enterprises for the interview. Besides bridging the 84 Cao M. Trí, Nguyễn Khánh. Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh, 13(1), 83-102

tạp chí khoa học đại học mở thành phố hồ chí minh - kinh tế và quản trị kinh doanh/tạp chí khoa học đại học mở thành phố hồ chí minh- kinh tế và quản trị kinh doanh

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