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Global Capitalism and Sustainable Growth. From Global Products to Network Globalisation
Author(s) -
Silvio M. Brondoni
Publication year - 2014
Publication title -
symphonya emerging issues in management
Language(s) - English
Resource type - Journals
eISSN - 1593-0319
pISSN - 1593-0300
DOI - 10.4468/2014.1.02brondoni
Subject(s) - globalization , capitalism , competition (biology) , corporate social responsibility , business , social responsibility , scale (ratio) , economic system , market economy , political science , economics , public relations , politics , ecology , geography , law , biology , cartography
From the beginning of 2010s and up to these years, a fourth phase of globalisation produced a structural change in networks competition. Over the last years, a neo-liberal spiral in the search for minimal production and marketing costs increasingly marked firms. As a result, companies are nowadays exposed to socio-environmental forces on a vast scale, facing the new drivers of global capitalism that specifically regard Health; Energy; Food; Communication. This calls for a modern code of corporate social responsibility that clearly demonstrates the company’s global corporate responsibility in the overall framework of sustainable growth.

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